Founded in 1999, fenix is a cutting-edge company dedicated to revolutionizing the skin care industry by developing the highest quality and most effective skincare products available. fenix is led by its co-founders James Pereyra and Bill Bakho. The company also boasts a stellar management team of scientific experts who have searched the world over to find the unique ingredients that are putting a new face on the skincare industry.

Fenix was created as a "labor of Love" for Pereyra whose wife, Heather, suffers from a severe allergy and sensitivity to the sun caused by lupus. As they searched and tested an endless array of sun and skin care products they quickly discovered that the lotions fell short on their promises. Rather than watch her give up in frustration, Pereyra assembled a team of leading chemists who could formulate the perfect elixir for her rare skin type. Although Heather is the inspiration and impetus for FENIX's innovative skincare line, today you can join her and an elite group of individuals as beneficiaries of fenix's superior and uniquely formulated products.